About Us
Founded by Alyson Baumbach, TypeA is a boutique content writing studio in Los Angeles. We are writers, modern storytellers, conceptual thinkers, strategizers, and creative powerhouses with purpose. We bring brands to life through a cross-disciplinary approach that encompasses writing, product management, creative direction, and content development across print, social, and digital.
TypeA is one of the only content studios in the nation with over 20 years of expertise in writing for the luxury real estate industry. While our specialty is luxury real estate, our experience extends to architecture firms, hotels, home décor, lifestyle brands, and all visionaries who are dedicated to the art of placemaking. Our clients include blue chip companies and major trade associations to personal brands and startups.
TypeA is what happens when overachievers and storytellers come together.
Meet Alyson
After spending nearly 10 years working at creative agencies, I started TypeA with a dream that I could tell stories for a living.
I knew I could merge my experience in marketing, public relations, and journalism to help companies develop their brand stories. I wanted to leverage my education, too – a B.A. in English, Writing, and Rhetoric from Pepperdine University and a Master’s Degree in Professional Writing from the University of Southern California. So I took the leap from the agency world and struck out on my own as a freelance writer.
This was in 2009. Fast forward to today, and TypeA has created impactful brand stories and award-winning reports for some of the most respected names in the business world. I work closely with my clients and their internal marketing/PR teams to develop written copy that captures their brand identity, resonates with audiences, meets sales/marketing goals, and inspires action. Often, my role as a consultant morphs into more than just writer; my unique way of narrating and communicating a brand vision extends to creative direction, product development, and strategy. I also collaborate with a seasoned group of senior-level copywriters and proofreaders who complement my real estate background so we can deliver a full-service content experience to clients. These relationships are crucial to our longevity. I have worked with some writers for over 20 years, and I have clients who have been with TypeA from the start.
I am a firm believer in following your dreams and taking unconventional paths. Words have power. You never know where they will lead!
Joan Didion said, “We tell ourselves stories in order to live.” Stories are fundamentally human. Stories connect us to each other. Stories help us learn about who we are in the world. I've spent my career helping new brands find their true identities and heritage brands evolve their stories through time. The goal, always, is to create words with lasting meaning.
