Infographics are 30-40 times more likely to be viewed and shared on social media compared to text. Last week, I stumbled upon this staggering statistic while I was eavesdropping on the Twitter stream of the #inmancontent webinar. Now, much has been written about infographics in the land of content marketing. Infographics–typically visual representations of complex data or information–are favored among top content marketers for a number of reasons, namely: 1) to tell a brand’s story, 2) drive web traffic and 3) increase shares in social media. A number of sites like visual.ly and easel.ly have even made it easy for small businesses who may not have a graphic artist on staff to design an infographic too. I will be recommending that my clients use infographics when posting data-rich content to their websites and blogs, and I will let our readers know if they see a significant uptick in the number of views and shares they receive.
*DISCLAIMER: I would like to give full credit to MediaBistro and BitRebels for the data used in the above infographic.
