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Sometimes we get so focused on churning out great work that we don’t stop and look at the big picture of what’s happening in our industry. Here’s a peek at the news we’re buzzing about right now… 1.Five Luxury Brands Winning With Content Marketing…don’t you want to know who they are? We sure did. Bergdorf Goodman and Gucci’s latest social media efforts prove that, yes,

Recently I was reading Dean Praetorius’ blog from February, “When It Comes to Social, Content Is King, Sharing Is Cool and Mobile Is the Future,” on The Huffington Post.  Yes, I know I’ve been a little behind on my blogging lately! Hey, we’re busy over here. For those of you who don’t know Dean, he is the director of trends and social media at The Huffington Post.  He called out three main points about so

Here at TypeA, we are constantly churning out new content—which means keeping up with the changing tide of social media on a regular basis. That’s why we recently attended the BlogWell conference at USC’s Davidson Continuing Education Center. On December 5, 2012, socialmedia.org hosted more than 150 representatives from multi-million dollar brands. We met with our colleagues at Coldwell Banker and listened to some gr

Brandon Gutman, a contributor at Forbes.com, recently declared that “2012 has been the year of growth for content marketing.” Gutman went on to detail the different types of content marketing strategies from brands like American Express and Marriott. As we move closer to the end of 2012, we decided to look back on content and determine whether it really is king this year. The answer is yes, and here are f