content marketing

Why You Should Add Facebook Open Graph to Your New Website

TypeA works with a lot different companies that contract with third-party vendors to design their websites. Some use large web firms; some use boutique web firms. Some are re-launching existing websites. Some are launching brand-new sites for new divisions or initiatives. Regardless of the circumstances, there is one issue that comes up again and again: Facebook integration. And no, I’m not talking about simply slapp
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Content Marketing: Where It’s At

Recently I was reading Dean Praetorius’ blog from February, “When It Comes to Social, Content Is King, Sharing Is Cool and Mobile Is the Future,” on The Huffington Post.  Yes, I know I’ve been a little behind on my blogging lately! Hey, we’re busy over here. For those of you who don’t know Dean, he is the director of trends and social media at The Huffington Post.  He called out three main points about so
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Four 2012 Developments That Prove Content Is Still King

Brandon Gutman, a contributor at Forbes.com, recently declared that “2012 has been the year of growth for content marketing.” Gutman went on to detail the different types of content marketing strategies from brands like American Express and Marriott. As we move closer to the end of 2012, we decided to look back on content and determine whether it really is king this year. The answer is yes, and here are f
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Content is King

6 Reasons to Embrace Content Marketing

When Entrepreneur magazine crowned content marketing king in 2011, marketers really started to pay attention to this oft misunderstood, yet growing niche. Today, marketers are retreating from traditional marketing tactics such as search marketing and have made content marketing the most-used tactic in their brand-enhancing toolbox.  In fact, according to HiveFire’s B2B Marketing Trends Survey Report, twice as m
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