content is king
Content is King

6 Reasons to Embrace Content Marketing

When Entrepreneur magazine crowned content marketing king in 2011, marketers really started to pay attention to this oft misunderstood, yet growing niche. Today, marketers are retreating from traditional marketing tactics such as search marketing and have made content marketing the most-used tactic in their brand-enhancing toolbox.  In fact, according to HiveFire’s B2B Marketing Trends Survey Report, twice as m
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