brand story

Anatomy of a Brand Story

Without stories, we wouldn’t be human. Novel, short story, Twitter. It’s all an extension of our very basic need for story. But what makes a good story good, and a great story great? And how do you find that story? What is the message you want to share? Who are the main characters? What do they want? Where does the story take place? And how does it relate back to your brand philosophy? As lifelong writers
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