We’re not afraid to stop and ask for directions.
Content marketing without a plan is like a day spent driving around in L.A. without a GPS. Our job as your content marketing partner is to be your personal GPS, guiding you from point A to point B as seamlessly as possible. Here is a snapshot of what our map looks like:
1. Discovery
- Clarify goals and objectives
- Assess internal resources
- Define brand voice, target audiences and key message
2. Analyze
- Identify target audience
- Determine content types for target audience
- Frequency
3. Mapping
- Plot out the where, when, what
- Create publishing calendars
- Schedules for content creation, deadlines + delivery