elve years in the business of storytelling has taught us one thing: we can’t take ourselves too seriously (even though we totally take ourselves seriously). We might call ourselves “TypeA,” but we’re also creative and spontaneous. We believe in letting ideas flow. We’re not afraid to risks when necessary. We love irony. Occasionally we start meetings late. (What? You thought we were perfect?) At the same time, we’re results-oriented, strategic, competitive, driven and wildly obsessive about our client’s projects. That’s the cool thing about TypeA. When the strategists and storytellers come together, remarkable things happen!
ow we know what you’re thinking. “How can you be TypeA and not? Isn’t that a contradiction?” We acknowledge: it is a paradox. At the same time, the complexity of our studio reflects the complexity of our digital age. The Web is more fragmented than ever thanks to social media and mobile technology. Print may be “dead” in some industries, but in others, it still thrives. Agencies are becoming hybrids too, blurring the lines between public relations, advertising and interactive. Nothing is black or white. So, we think we fit right into the mix.