I recently had the opportunity to attend Legends, an international three-day design event sponsored by Coldwell Banker Previews International®, 1stdibs, One Kings Lane and Dering Hall, among others.

Brandon Gutman, a contributor at Forbes.com, recently declared that “2012 has been the year of growth for content marketing.” Gutman went on to detail the different types of content marketing strategies from brands like American Express and Marriott. As we move closer to the end of 2012, we decided to look back on content and determine whether it really is king this year. The answer is yes, and here are f

Infographics are 30-40 times more likely to be viewed and shared on social media compared to text. Last week, I stumbled upon this staggering statistic while I was eavesdropping on the Twitter stream of the #inmancontent webinar. Now, much has been written about infographics in the land of content marketing. Infographics–typically visual representations of complex data or information–are favored among top

Things are heating up at TypeA this week…and it’s only Wednesday. We already helped launch a national social media campaign, fielded new business referrals and created a “social media mood board” (our version of a strategy). It’s busy. It’s hectic. It’s dirty work (but someone’s gotta do it).  Weeks like this always inspire a re-evaluation of business priorities, especi

With just a few days left until the opening ceremony of the London Olympics, we’ve got a serious case of sports fever right now at TypeA. While we won’t be making the trek to London, we can still celebrate the spirit of the athlete with these champion-worthy inspirations. May the most stylish piece win! Source: jointhestylehighclub.com via Alyson on Pinterest Source: theposterlady.com via Alyson on Pinter

I recently interviewed an architect who compared good architecture to solutional poetry. “Like a good poem,” he told me, architects are “trying to find a pure system and order…as opposed to cacophony or randomness.” I started to think about how solutional poetry could be applied to our work at TypeA. How can content creators find order in the digital world, which is anything but orderly? Like archit

Now, more so than any other time, interior design is within reach of just about anyone with a computer, an eye for style and a following on Pinterest. Some designers and decorators may not believe this is a good thing. After all, points out Julie Lansky of the New York Times, “just because consumers have grown more autonomous doesn’t mean they have the experience and taste to dispense with advisers and friends.

In the June 2012 issue of Elle DECOR, I came across Space Copenhagen’s Lunar cocktail table for Stellar Works.  The ash table, with brass accents, brought me back to my mid-century modern phase… when virtually everything in my apartment had to be filled with either authentic 1960s accessories or mid-century-inspired contemporary furnishings from Room & Board.  It also reminded me of how much I like the comb

Someone asked me the other day, “Why Pinterest?”  I nearly spit out my Skinny Caramel Macchiato. I wanted to shout: “Because it’s awesome! Because it gives me great ideas for organization! Because it gives me style inspiration! Because it keeps my creativity fresh! Because it keeps me from getting bored while I’m waiting in the insanely long line at Starbucks!” Instead of saying an

When Entrepreneur magazine crowned content marketing king in 2011, marketers really started to pay attention to this oft misunderstood, yet growing niche. Today, marketers are retreating from traditional marketing tactics such as search marketing and have made content marketing the most-used tactic in their brand-enhancing toolbox.  In fact, according to HiveFire’s B2B Marketing Trends Survey Report, twice as m