Things are heating up at TypeA this week…and it’s only Wednesday. We already helped launch a national social media campaign, fielded new business referrals and created a “social media mood board” (our version of a strategy). It’s busy. It’s hectic. It’s dirty work (but someone’s gotta do it). Weeks like this always inspire a re-evaluation of business priorities, especially when it comes to social media–because it is the easiest thing to push aside when the studio insanity threat level goes from elevated to severe.
When time is not on your side, how do YOU keep your head from spinning and your social media efforts from spiraling into the dark abyss of abandonment?
While I can’t speak for other social media experts or large firms that have the advantage of social media teams who are dedicated 24-7, here’s what I do when I’m short on time:
- Schedule. If I know I’m going to have a busy week, I will schedule social media posts. Third-party applications such as Hootsuite are helpful for Twitter, and now, Facebook offers this capability too.
- Link Up. Did you know that you can connect your Facebook to Twitter so that posting a message on the former also posts on the latter? And did you know that you can link your WordPress blog to Facebook and Twitter for automatic updating every time you publish a new blog post? If you do, you’re ahead of the game. If you don’t, you’re not alone. Linking up all of your social media platforms could save you valuable time–especially if you’re prone to busy weeks.
- Lists. For Twitter, this is a huge time-saver. Your Twitter feed can turn into a big mess otherwise. I place the people I follow into categories, such as “PR,” “Journalism,” Social Media” or “Design” (since I have clients in that industry). This allows me to easily find news-worthy items to tweet about.
- Monitor. To complement your lists, you might also want to use tools that help keep you informed of what your social network is talking about. I use Twitter’s trends, hash tags, LinkedIn Today or Yahoo! Trends… but there are many, many other sites that offer social monitoring. I’ve also heard Summify is a valuable tool that sends you the top stories that your networks are sharing.
- Get Notified. If your Facebook Page or Twitter profile is linked to your mobile phone, you can get notifications whenever someone mentions you or comments on your wall. Handy–if you aren’t available at your desk during the day to monitor what’s being said about you. If you’re an iPhone user, there is also a cool app called Boxcar, which is great for small businesses since it notifies you on everything from social media accounts and appointments to when invoices are paid.
These are just some things I do to save time when I have an insane, hair-pulling, head-spinning week. How do you save time when it comes to social media?